Human attention is the world’s most valuable resource, and that has far-reaching implications for how advertisers determine the price of people’s time and attention, according to Joe Marchese, president of Advanced Advertising Products at Fox Networks Group. On a recent episode of “Marketing Decoded,” a podcast hosted by Linda Boff, VP and Chief Marketing Officer […]
Tag Archives: Super Bowl
This week in 21CF news: Super Bowl LI most viewed TV program ever, ’24: Legacy’ sets franchise record, 21CF earnings released
This week’s recap of news about 21st Century Fox and its businesses includes record viewership for FOX’s broadcast of Super Bowl LI, 21CF’s fiscal Q2 earnings, FOX News leading the weekly ratings race and more. FOX Sports: Super Bowl LI most-viewed U.S. program ever (Broadcasting & Cable) FOX scores with overtime Super Bowl commercials (Broadcasting […]
This week in 21CF news: ‘Hidden Figures’ screenings for Black History Month, ‘TED Talks India: Nayi Soch,’ ‘Lucifer’ renewed
This week’s recap of news about 21st Century Fox and its businesses includes free screenings of “Hidden Figures” in honor of Black History Month, STAR India partnering with TED on a new Hindi talk show, “Legion” notching strong ratings and more. ‘Hidden Figures’ free screenings set in honor of Black History Month (The Hollywood Reporter) […]
13 key quotes from 21CF’s fiscal Q2 2017 earnings call: Power of live sports, meteoric growth at hotstar, the video revolution
Yesterday, 21st Century Fox announced its fiscal Q2 2017 financial results. Afterward, the company held an earnings call featuring Executive Chairman Lachlan Murdoch, CEO James Murdoch and CFO John Nallen. It was an opportunity for 21CF to discuss a wide range of topics, including the power of its live sports programming, the agreement to acquire […]
How FOX Sports GO’s live stream of Super Bowl LI will insert local ads into the commercial breaks, improve the viewer experience
While FOX Sports’ presentation of Super Bowl LI (51) on FOX Sports Go won’t be the first time it has offered a live and unauthenticated stream of the big game, it will be the first time viewers will see local advertisements as part of FOX’s Super Bowl stream. The insertion of local ads “will make commercials […]
This week in 21CF news: FOX prepares for a big Super Bowl night, SAG Awards wins, FOX’s latest pilot orders
This week’s recap of news about 21st Century Fox and its businesses includes FOX’s record Super Bowl ad sales, how FOX Sports is preparing for the Super Bowl live stream, “Hidden Figures” and “The People v. O.J. Simpson: American Crime Story” taking home SAG Awards, FOX News marking 15 years at No. 1, and more. […]
Piercing the ‘filter bubble’ with Super Bowl ads and brand storytelling
Everyone likes to hate on advertising (myself included, all too often given my day job). But here’s something wild to consider: In the “filter bubble” world where people watch what they want, when they want and news feeds curate themselves to reinforce their worldview, advertising-supported content might be the only thing that can pierce people’s […]
This week in 21CF news: ‘Hidden Figures’ tops holiday weekend box office, ‘Taboo’ premieres big for FX, FoxNext announced
This week’s recap of news about 21st Century Fox and its businesses includes a big holiday weekend for “Hidden Figures,” “It’s Always Sunny in Philadelphia” becoming the most-watched original telecast on FXX, FoxNext taking 20th Century Fox Film and FOX Networks Group deeper into the immersive business, and more. ‘Hidden Figures’ tops 4-day holiday weekend […]
This week in 21CF news: 21CF’s possible offer for Sky, James Murdoch on streaming, FOX News’ post-election strength
This week’s recap of news about 21CF and its businesses includes 21st Century Fox’s in-principle agreement to acquire Sky, 21CF CEO James Murdoch talking about the appeal of the streaming business, FOX News going strong after the election, live commercials for the Super Bowl on FOX and more. 21st Century Fox in talks to buy […]
21CF Chats: FOX Sports SVP of Production and Talent Development, Jacob Ullman, on the 2016 NFL season, Super Bowl LI, more
The 2016 NFL regular season is upon us, and at the end of it comes Super Bowl LI (that’s 51, for those who are hazy when it comes to Roman numerals), which will air Feb. 5, 2017, on FOX. This means the next several months will be eventful, to say the least, for Jacob Ullman, […]
