While FOX Sports’ presentation of Super Bowl LI (51) on FOX Sports Go won’t be the first time it has offered a live and unauthenticated stream of the big game, it will be the first time viewers will see local advertisements as part of FOX’s Super Bowl stream. The insertion of local ads “will make commercials […]
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Food for thought: The difference between TV ‘binging’ and ‘marathoning’
“[If] you fall in love with a book and you read it sequentially chapter by chapter, and you might stay up late going chapter by chapter, you didn’t ‘binge’ on the book. You had a great experience loving this book, right? Internally, we call it ‘marathoning,’ which at least gives you a sense of accomplishment […]
