As one of the leading sponsors of Promo Pathway, PromaxBDA’s yearlong program for college students with diverse voices to gain experience in entertainment marketing, 21st Century Fox recently welcomed this year’s class of 14 graduates to the Fox Studios Lot in Los Angeles to showcase their portfolios and celebrate their graduation. Students played the on-air […]
Tag Archives: marketing
Star India and BCCI launch ‘Best vs. Best’ anthem and campaign for VIVO IPL 2018 cricket tournament
With the VIVO Indian Premier League (IPL) 2018 cricket tournament less than a month away, Star India has collaborated with BCCI (Board of Control for Cricket in India) for the first time to debut the “Best vs. Best” anthem and marketing campaign. The 11th edition of VIVO IPL begins Saturday, April 7, 2018. “The very […]
21CF Chats: Robert Gottlieb, EVP of Marketing for FOX Sports, on the final 100 days to the 2018 World Cup
There are only 100 days to go until the start of the 2018 FIFA World Cup in Russia, and that means FOX Sports’ marketing efforts are about to ramp up in a meaningful way. There have been a couple times when the network dropped some strategic messaging during the NFC Championship game and a year […]
FX CEO John Landgraf talks breakthrough content, giving voices to new storytellers, social media and more at Advertising Week
FX Networks and FX Productions CEO John Landgraf; “Better Things” co-creator, executive producer, writer, director and star Pamela Adlon; and Fox Networks Group President of Advertising Revenue Joe Marchese headlined an Advertising Week panel in New York City on Thursday, Sept. 28. The three addressed topics ranging from how to stand out in today’s crowded […]
10 key quotes from FX Networks and FX Productions CEO John Landgraf’s chat with Denis Leary at PromaxBDA’s The Conference 2016
At PromaxBDA’s The Conference 2016, FX Networks and FX Productions CEO John Landgraf sat beside creator, executive producer and star of FX’s “Sex&Drugs&Rock&Roll” Denis Leary to talk about the state of television and marketing – and drop a handful of f-bombs in the process. The lively conversation hosted by PromaxBDA, an international nonprofit association for […]
Cultural themes that drive FOX Broadcasting’s marketing in 2016
Angela Courtin is EVP and Chief Marketing Officer at FOX Broadcasting. In today’s convergent world, technology impacts every aspect of how we reach our audiences – everything from the when to the where. Despite the inhuman quality of technology, the data it yields provides us greater visibility into the very human elements of our audiences’ lives […]
