Television has walked onto an uneven playing field, but at least it still measures true ad impressions. Joe Marchese, president of Advanced Advertising Products at Fox Networks Group (FNG), made this point and others at Re/code’s Code/Media 2016 conference in Dana Point, California, on Thursday. When Joe’s digital advertising company, true[X], was acquired by 21st […]
Tag Archives: Joe Marchese
Joe Marchese talks VR, platform wars, autonomous cars and more at the Paley Media Council’s review of CES 2016
Thanks to the deluge of stories about CES 2016 strewn across the Internet, you probably feel as if you attended the event, even if you were nowhere near Las Vegas that week. The Paley Media Council’s CES 2016 Review, which took place on Jan. 12, in New York City, aimed to filter out the noise […]
