Fox Networks Group’s President of Advertising Revenue speaks at MoffettNathanson Media & Communications Summit A day after he opened the 2018 FOX upfront presentation in New York City, Joe Marchese, President of Advertising Revenue for Fox Networks Group (FNG), had the opportunity to dive more deeply into topics of immediate interest to the advertising community […]
Tag Archives: Joe Marchese
2018 FOX upfront presentation recap
New ad format, football, six new series for 2018-19 On Monday, May 14, Fox Networks Group (FNG) took to the stage at the Beacon Theatre in New York City to present its 2018-19 primetime programming schedule. The presentation, which featured FNG executives and talent from FOX’s current and new shows, highlighted FNG’s newest ad format, […]
Joe Marchese talks about the attention economy, Hulu’s ad-free offering, reduced ad loads and rising Super Bowl ad prices
Human attention is the world’s most valuable resource, and that has far-reaching implications for how advertisers determine the price of people’s time and attention, according to Joe Marchese, president of Advanced Advertising Products at Fox Networks Group. On a recent episode of “Marketing Decoded,” a podcast hosted by Linda Boff, VP and Chief Marketing Officer […]
FX CEO John Landgraf talks breakthrough content, giving voices to new storytellers, social media and more at Advertising Week
FX Networks and FX Productions CEO John Landgraf; “Better Things” co-creator, executive producer, writer, director and star Pamela Adlon; and Fox Networks Group President of Advertising Revenue Joe Marchese headlined an Advertising Week panel in New York City on Thursday, Sept. 28. The three addressed topics ranging from how to stand out in today’s crowded […]
2017 FOX upfront recap: FOX announces 6 new series and 17 returning series, 240 million social media fans, No. 1 in VOD
Fox Networks Group (FNG) presented its 2017-18 primetime programming schedule in an entertaining event at the Beacon Theatre in New York City on Monday, May 15. The presentation, which featured both FNG executives and talent from FOX’s current and upcoming shows, underscored the quantifiable value of FOX’s audience across platforms and previewed the schedule for […]
11 key quotes from 21CF’s fiscal Q3 2017 earnings call: DMVPD revolution, strength of film business, Hotstar’s continued growth
Yesterday, 21st Century Fox announced its fiscal Q3 2017 financial results. Afterward, the company held an earnings call featuring Executive Chairman Lachlan Murdoch, CEO James Murdoch and CFO John Nallen. It was an opportunity for 21CF to discuss a wide range of topics, including 21CF’s strategic priorities, the digital MVPD revolution, 20th Century Fox Film’s strength […]
Fox Networks Group invites you to test your attention with National Geographic’s Jason Silva
As FOX’s upfront presentation on Monday, May 15, approaches, Fox Networks Group would like to draw your attention to two videos created by the company’s incredible storytellers highlighting the scientific principles behind attention and FOX’s ability to obtain quality attention to tell its brand partners’ stories to its audiences. The videos, which feature National Geographic […]
Piercing the ‘filter bubble’ with Super Bowl ads and brand storytelling
Everyone likes to hate on advertising (myself included, all too often given my day job). But here’s something wild to consider: In the “filter bubble” world where people watch what they want, when they want and news feeds curate themselves to reinforce their worldview, advertising-supported content might be the only thing that can pierce people’s […]
Joe Marchese inducted into American Advertising Federation’s Advertising Hall of Achievement, issues challenge to ad industry
Joe Marchese, President of Advanced Advertising Products at Fox Networks Group, was inducted into the American Advertising Federation’s Advertising Hall of Achievement at an induction ceremony in New York City today. The Hall of Achievement, founded in 1993, honors outstanding advertising leaders age 40 and under. In the company of his parents, wife and others, […]
10 key quotes from the FOX NFL Town Hall at Advertising Week 2016: How fans view ads, advertising in a two-screen world and more
Today’s NFL landscape is vastly different than it was a decade ago, and that has many implications for the attention and engagement of the football league’s viewers. On Wednesday, FOX play-by-play announcer Joe Buck moderated an in-depth conversation about that topic at an Advertising Week 2016 Town Hall session. The panel included Fox Networks Group […]
