Leadership announcements for proposed new “Fox” and Fox News, 2018 FOX upfront, “Deadpool 2” This week’s recap of news about 21st Century Fox and its businesses includes leadership announcements for the proposed new “Fox” and Fox News, the 2018 FOX upfront presentation, a strong start for “Deadpool 2,” ratings for the series finale of “New […]
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Joe Marchese on myth of attribution, VOD ad inventory, upside of live sports
Fox Networks Group’s President of Advertising Revenue speaks at MoffettNathanson Media & Communications Summit A day after he opened the 2018 FOX upfront presentation in New York City, Joe Marchese, President of Advertising Revenue for Fox Networks Group (FNG), had the opportunity to dive more deeply into topics of immediate interest to the advertising community […]
2018 FOX upfront presentation recap
New ad format, football, six new series for 2018-19 On Monday, May 14, Fox Networks Group (FNG) took to the stage at the Beacon Theatre in New York City to present its 2018-19 primetime programming schedule. The presentation, which featured FNG executives and talent from FOX’s current and new shows, highlighted FNG’s newest ad format, […]
