Television has walked onto an uneven playing field, but at least it still measures true ad impressions. Joe Marchese, president of Advanced Advertising Products at Fox Networks Group (FNG), made this point and others at Re/code’s Code/Media 2016 conference in Dana Point, California, on Thursday. When Joe’s digital advertising company, true[X], was acquired by 21st […]
Tag Archives: Fox Networks Group
Joe Marchese talks VR, platform wars, autonomous cars and more at the Paley Media Council’s review of CES 2016
Thanks to the deluge of stories about CES 2016 strewn across the Internet, you probably feel as if you attended the event, even if you were nowhere near Las Vegas that week. The Paley Media Council’s CES 2016 Review, which took place on Jan. 12, in New York City, aimed to filter out the noise […]
FOX Sports, National Geographic Channels nominated for Cynopsis Social Good Awards
FOX Sports and the National Geographic Channels are among the nominees for the Second Annual Cynopsis Social Good Awards, which honor the entertainment industry’s outstanding social responsibility initiatives. The winners will be announced at the Social Good Awards Breakfast on Thursday, April 7, in New York City. To see the full list of 21st Century […]
