This week’s recap of news about 21st Century Fox and its businesses includes FOX airing 12-year-old footage from an O.J. Simpson interview, 1 billion streams for “The Greatest Showman” soundtrack, a premiere date for “Archer: Danger Island” and more. FOX to finally air O.J. Simpson’s infamous ‘If I Did It’ interview (The Hollywood Reporter) FOX […]
Tag Archives: attention
Joe Marchese talks about the attention economy, Hulu’s ad-free offering, reduced ad loads and rising Super Bowl ad prices
Human attention is the world’s most valuable resource, and that has far-reaching implications for how advertisers determine the price of people’s time and attention, according to Joe Marchese, president of Advanced Advertising Products at Fox Networks Group. On a recent episode of “Marketing Decoded,” a podcast hosted by Linda Boff, VP and Chief Marketing Officer […]
