Fox Networks Group’s President of Advertising Revenue speaks at MoffettNathanson Media & Communications Summit A day after he opened the 2018 FOX upfront presentation in New York City, Joe Marchese, President of Advertising Revenue for Fox Networks Group (FNG), had the opportunity to dive more deeply into topics of immediate interest to the advertising community […]
Tag Archives: advertising
Joe Marchese talks about the attention economy, Hulu’s ad-free offering, reduced ad loads and rising Super Bowl ad prices
Human attention is the world’s most valuable resource, and that has far-reaching implications for how advertisers determine the price of people’s time and attention, according to Joe Marchese, president of Advanced Advertising Products at Fox Networks Group. On a recent episode of “Marketing Decoded,” a podcast hosted by Linda Boff, VP and Chief Marketing Officer […]
15 key quotes from 21CF’s fiscal Q1 2018 earnings call: DMVPD subscriber growth, embracing disruption, ambitions for Star India
Yesterday, 21st Century Fox announced its fiscal Q1 2018 financial results. Afterward, the company held an earnings call featuring Executive Chairman Lachlan Murdoch, CEO James Murdoch and CFO John Nallen. It was an opportunity for 21CF to discuss a wide range of topics, including strong growth in DMVPD subscribers, embracing disruption in the industry, and […]
15 key quotes from 21CF’s full-year and Q4 2017 earnings call: The future of video, TV and film strength, DMVPD growth, and more
Yesterday, 21st Century Fox announced its fiscal year and Q4 2017 financial results. Afterward, the company held an earnings call featuring Executive Chairman Lachlan Murdoch, CEO James Murdoch and CFO John Nallen. The call was an opportunity for 21CF to discuss a wide range of topics, including the exciting growth in the DMVPD marketplace, reaching […]
Fox Networks Group’s Peter Rice talks creative scale, power of TV advertising, new era for storytelling at Milken Conference
At the 20th Annual Milken Institute Global Conference in Los Angeles, where leaders across industries gathered to discuss solutions to some of the world’s pressing challenges, Peter Rice, Chairman and CEO of Fox Networks Group, participated in a panel discussion and talked about the importance of scale for the business, data-driven advertising on Hulu and […]
FOX upfront 2017: Bruce Lefkowitz, Fox Networks Group EVP of ad sales, talks bold FOX offerings, data-driven advertising, more
The 2017 FOX upfront programming presentation is taking place in New York on Monday, May 15. With the big event almost a week away, we thought it would be a good time to check in with Bruce Lefkowitz, Executive Vice President of Advertising Sales for Fox Networks Group. In a recent conversation, Bruce touched on […]
Star India’s mobile streaming platform Hotstar partners with Zapr Media Labs to revolutionize targeted mobile ads in India
Star India’s leading mobile streaming platform Hotstar is partnering with technology company Zapr Media Labs to improve the targeting of mobile advertising for consumers and brands in India. The partnership, announced today, will give the two companies the opportunity to overcome some of the hurdles that have constrained mobile marketing in India. “In the transition […]
Piercing the ‘filter bubble’ with Super Bowl ads and brand storytelling
Everyone likes to hate on advertising (myself included, all too often given my day job). But here’s something wild to consider: In the “filter bubble” world where people watch what they want, when they want and news feeds curate themselves to reinforce their worldview, advertising-supported content might be the only thing that can pierce people’s […]
Joe Marchese inducted into American Advertising Federation’s Advertising Hall of Achievement, issues challenge to ad industry
Joe Marchese, President of Advanced Advertising Products at Fox Networks Group, was inducted into the American Advertising Federation’s Advertising Hall of Achievement at an induction ceremony in New York City today. The Hall of Achievement, founded in 1993, honors outstanding advertising leaders age 40 and under. In the company of his parents, wife and others, […]
Lachlan and James Murdoch host 21CF All Hands meeting, talk direction, core bundle, diversity, favorite part of the job
With an audience of colleagues at businesses around the world, from Los Angeles to New York to Mumbai to Buenos Aires to the U.K. to Hong Kong, 21st Century Fox Executive Chairman Lachlan Murdoch and CEO James Murdoch recently hosted a company All Hands meeting. By way of a live webcast feed from the historic […]
