Fox Networks Group’s President of Advertising Revenue speaks at MoffettNathanson Media & Communications Summit A day after he opened the 2018 FOX upfront presentation in New York City, Joe Marchese, President of Advertising Revenue for Fox Networks Group (FNG), had the opportunity to dive more deeply into topics of immediate interest to the advertising community […]
Tag Archives: ads
This week in 21CF news: FOX to air O.J. Simpson interview, ‘Planet of the Apes’ VR game, ‘Archer’ Season 9 premiere date
This week’s recap of news about 21st Century Fox and its businesses includes FOX airing 12-year-old footage from an O.J. Simpson interview, 1 billion streams for “The Greatest Showman” soundtrack, a premiere date for “Archer: Danger Island” and more. FOX to finally air O.J. Simpson’s infamous ‘If I Did It’ interview (The Hollywood Reporter) FOX […]
This week in 21CF news: Single FOX NOW app unites content, 21CF joins effort to improve ad targeting, ‘Legion’ renewed
This week’s recap of news about 21st Century Fox and its businesses includes the launch of a single FOX NOW app to unite FOX, FX and National Geographic content; 21CF joining an effort to create a platform advertisers can use to better target ads across TV networks; FX Networks renewing “Legion” for a second season; […]
Piercing the ‘filter bubble’ with Super Bowl ads and brand storytelling
Everyone likes to hate on advertising (myself included, all too often given my day job). But here’s something wild to consider: In the “filter bubble” world where people watch what they want, when they want and news feeds curate themselves to reinforce their worldview, advertising-supported content might be the only thing that can pierce people’s […]
11 key quotes from James Murdoch at the UBS Global Media and Communications Conference: Streaming, hotstar, FOX News and more
At his morning session at the UBS 44th Annual Global Media and Communications Conference today, 21st Century Fox CEO James Murdoch had a wide-spanning conversation with UBS Securities analyst Doug Mitchelson. During the hour-long discussion, James took the opportunity to talk about the trajectory of the business, transitioning to being more focused on streaming, challenges […]
10 key comments from 21CF’s fiscal Q3 2016 earnings call: Hulu’s reimagined TV experience, rebundling, stacking and more
Last week, 21st Century Fox announced its fiscal Q3 2016 financial results. Afterward, the company held an earnings call featuring Executive Chairman Lachlan Murdoch, CEO James Murdoch and CFO John Nallen. The call was an opportunity for 21CF to discuss the role it is playing in reimagining how consumers experience television, as well as opportunities […]
