Fox Innovation Lab sponsors 85 students in support of advancing AR/VR in home entertainment Beth is a Fox Home Entertainment communications intern The Fox Innovation Lab recently sponsored 85 college students in the Creating Reality Hackathon held at the University of Southern California. The goal was to explore the limits of augmented reality (AR) and […]
Category Archives: Industry
Joe Marchese on myth of attribution, VOD ad inventory, upside of live sports
Fox Networks Group’s President of Advertising Revenue speaks at MoffettNathanson Media & Communications Summit A day after he opened the 2018 FOX upfront presentation in New York City, Joe Marchese, President of Advertising Revenue for Fox Networks Group (FNG), had the opportunity to dive more deeply into topics of immediate interest to the advertising community […]
9 key quotes from 21CF’s fiscal Q3 2018 earnings call
Cable networks strength, FOX upfront, Hotstar’s stellar growth in India, more Yesterday, 21st Century Fox announced its fiscal Q3 2018 financial results. Afterward, the company held an earnings call featuring Executive Chairman Lachlan Murdoch, CEO James Murdoch and CFO John Nallen. It was an opportunity for them to discuss a wide range of topics, including […]
21CF news recap for the week ending April 20, 2018
Nat Geo’s upfront, ‘Scully Effect,’ FOX Sports launching TNF pregame show This week’s recap of news about 21st Century Fox and its businesses includes National Geographic’s Further Front event, Sky and Nat Geo fighting to eradicate plastic litter in oceans, FOX Sports launching a Thursday Night Football pregame show, FoxNext’s ‘Alien’ location-based VR experience and […]
FNG and Nat Geo colleagues at Columbia University’s ‘She Opened the Door’ conference: Digital innovation, women’s voices
Last month, Columbia University hosted its first “She Opened the Door” women’s conference to bring its alumnae together to celebrate its network of women and learn from each other’s professional and personal experiences. The event featured a conversation with Associate Justice and alumnae Ruth Bader Ginsburg. One of the sessions, “The Future Is Here and […]
Joe Marchese talks about the attention economy, Hulu’s ad-free offering, reduced ad loads and rising Super Bowl ad prices
Human attention is the world’s most valuable resource, and that has far-reaching implications for how advertisers determine the price of people’s time and attention, according to Joe Marchese, president of Advanced Advertising Products at Fox Networks Group. On a recent episode of “Marketing Decoded,” a podcast hosted by Linda Boff, VP and Chief Marketing Officer […]
14 key quotes from James Murdoch at the UBS Global Media and Communications Conference: VMVPD competition, TV production, more
During his session at the 45th Annual Global Media and Communications Conference hosted by UBS yesterday, 21st Century Fox CEO James Murdoch touched on a wide range of topics. In his 45-minute conversation with UBS analyst John Hodulik, James discussed affiliate revenue growth in the U.S., the benefits of growing VMVPD competition, investing in international […]
15 key quotes from 21CF’s fiscal Q1 2018 earnings call: DMVPD subscriber growth, embracing disruption, ambitions for Star India
Yesterday, 21st Century Fox announced its fiscal Q1 2018 financial results. Afterward, the company held an earnings call featuring Executive Chairman Lachlan Murdoch, CEO James Murdoch and CFO John Nallen. It was an opportunity for 21CF to discuss a wide range of topics, including strong growth in DMVPD subscribers, embracing disruption in the industry, and […]
FX CEO John Landgraf talks breakthrough content, giving voices to new storytellers, social media and more at Advertising Week
FX Networks and FX Productions CEO John Landgraf; “Better Things” co-creator, executive producer, writer, director and star Pamela Adlon; and Fox Networks Group President of Advertising Revenue Joe Marchese headlined an Advertising Week panel in New York City on Thursday, Sept. 28. The three addressed topics ranging from how to stand out in today’s crowded […]
Fox Networks Group’s Brian Sullivan talks TV industry disruption, video consumption on social platforms and more at IBC2017
When Brian Sullivan, President and COO of Fox Networks Digital Consumer Group, took the stage for his keynote at the IBC2017 media, entertainment and technology conference in Amsterdam on Friday, Sept. 15, he explained why the disruption hitting the U.S. television industry is completely natural. During his session, Brian also talked about the viability of […]
