Monthly Archives: February 2017

How FOX Sports GO’s live stream of Super Bowl LI will insert local ads into the commercial breaks, improve the viewer experience

While FOX Sports’ presentation of Super Bowl LI (51) on FOX Sports Go won’t be the first time it has offered a live and unauthenticated stream of the big game, it will be the first time viewers will see local advertisements as part of FOX’s Super Bowl stream. The insertion of local ads “will make commercials […]

This week in 21CF news: FOX prepares for a big Super Bowl night, SAG Awards wins, FOX’s latest pilot orders

This week’s recap of news about 21st Century Fox and its businesses includes FOX’s record Super Bowl ad sales, how FOX Sports is preparing for the Super Bowl live stream, “Hidden Figures” and “The People v. O.J. Simpson: American Crime Story” taking home SAG Awards, FOX News marking 15 years at No. 1, and more. […]

Piercing the ‘filter bubble’ with Super Bowl ads and brand storytelling

Everyone likes to hate on advertising (myself included, all too often given my day job). But here’s something wild to consider: In the “filter bubble” world where people watch what they want, when they want and news feeds curate themselves to reinforce their worldview, advertising-supported content might be the only thing that can pierce people’s […]

21CF Chats: Milk Bar founder and ‘MasterChef Junior’ judge Christina Tosi on Season 5, personal takeaways, underestimating kids

When viewers tune in to the fifth season of “MasterChef Junior” (premiering Thursday, Feb. 9, at 8 p.m. ET/PT on FOX), they’ll be treated to a firsthand look at just how resilient, able and talented kids are, according to pioneering pastry chef and founder and owner of Milk Bar Christina Tosi, who hosts and acts […]

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